Reddit unveils AI-driven ad tools to help brands tap into user discussions

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Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said.

The company said its AI-driven tool, “Reddit Insights“, would provide real-time insights to marketers for planning campaigns by identifying trends on the platform and testing campaign ideas.

It will also provide a feature called “Conversation Summary Add-ons”, allowing brands to integrate “positive” user comments directly under the ads to show what they think about the ad…



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Reddit unveils AI-driven ad tools to help brands tap into user discussions


Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said.

The company said its AI-driven tool, “Reddit Insights“, would provide real-time insights to marketers for planning campaigns by identifying trends on the platform and testing campaign ideas.

It will also provide a feature called “Conversation Summary Add-ons”, allowing brands to integrate “positive” user comments directly under the ads to show what they think about the ad…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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