India’s big bet on micro drama: Startups, investors eye a new content race

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Short, binge-worthy dramas of just one-two minutes long, ending on a cliffhanger to keep viewers hooked is the new game in town for India’s prolific entertainment industry.

Venture capital firms are already lining up with several recent investments made in local content platforms that aim to replicate the success of Chinese players like iQIYI, ReelShort, DramaBox, and Kuaishou.

What started as an experiment, inspired by the success of micro-dramas in China, is fast gaining momentum with internet companies also entering the fray. In addition to…



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We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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India’s big bet on micro drama: Startups, investors eye a new content race


Short, binge-worthy dramas of just one-two minutes long, ending on a cliffhanger to keep viewers hooked is the new game in town for India’s prolific entertainment industry.

Venture capital firms are already lining up with several recent investments made in local content platforms that aim to replicate the success of Chinese players like iQIYI, ReelShort, DramaBox, and Kuaishou.

What started as an experiment, inspired by the success of micro-dramas in China, is fast gaining momentum with internet companies also entering the fray. In addition to…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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