ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/pop” target=”_blank”>Pop, a consumer payment platform, has raised $30 million from payments solutions company ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” target=”_blank” href=”https://economictimes.indiatimes.com/tech/razorpay”>Razorpay. This investment will go towards solving two of India’s most pressing challenges in ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/digital-commerce” target=”_blank”>digital commerce: rising customer acquisition costs (CAC) for merchants and the lack of meaningful rewards for consumers, the company said.
The company operates a rewards-first UPI payments app that merges payments, commerce, and credit into one experience. It has previously raised funding from several marquee investors, including India Quotient, Unilever Ventures,…
