From establishing itself as the leader in India’s online beauty and personal care (BPC) space to making a successful public market debut, the last decade has been nothing if not eventful for Nykaa.
However, behind this action-packed streak of 10 years has been the ecommerce major’s beauty and personal care (BPC) vertical, which has shown consistent growth and profitability. For context, Nykaa’s BPC revenues rose 25% year-on-year (YoY) to INR 7,251 Cr in FY25, and its gross merchandise value (GMV) grew 30% to INR 11,775 Cr.
On the other…

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