Apple wins Grand Prix at Cannes for ‘Shot on iPhone’ campaign

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Apple’s famous “Shot on iPhone” ad series has just earned one of the advertising industry’s highest honors: the Grand Prix in the Creative Effectiveness Lions category at this year’s Cannes Lions International Festival of Creativity. Not bad for a campaign that started a decade ago.

The Creative Effectiveness Lions specifically reward campaigns that prove long-term business impact through creativity. This year marked the fourth consecutive year of growth in submissions for…



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Apple wins Grand Prix at Cannes for ‘Shot on iPhone’ campaign


Apple’s famous “Shot on iPhone” ad series has just earned one of the advertising industry’s highest honors: the Grand Prix in the Creative Effectiveness Lions category at this year’s Cannes Lions International Festival of Creativity. Not bad for a campaign that started a decade ago.

The Creative Effectiveness Lions specifically reward campaigns that prove long-term business impact through creativity. This year marked the fourth consecutive year of growth in submissions for…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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