adda52, one of India’s leading real-money poker platforms, has unveiled its new tagline, “Game On.” Marking a key milestone in its journey, this reflects the brand’s vision to reimagine poker in India, celebrating the competitive spirit, strategic thinking, and drive to push boundaries. This also captures the growth mindset of today’s players, who are not afraid of challenging the status quo.
‘Game On’ also embodies the spirit of poker players with a flair for strategy, mental agility, adrenaline rush and indulging lifestyle experiences. Rooted in extensive consumer research across online and offline poker communities, this positioning reflects the evolving poker player’s mindset and ideology of seeking challenges, growth and thrill.
This is accompanied by a refreshed brand identity, incorporating adda52’s signature red to symbolize passion, excitement, and intensity. This evolution aligns with the brand’s commitment to building a vibrant poker community in the country by bringing together both poker pros and aspirants and offering the unique value proposition of digital and physical gameplay, making the experience both immersive and rewarding.
Speaking on the idea behind the refreshed identity, Joydeep Mukherjee, Chief Marketing Officer at Deltatech Gaming, shared: “Game On, not only reflects who we are and what we stand for, but also the mindset and attitude of our players, ones who are strategic, self-assured and ambitious. With this positioning, we aim to inspire both seasoned and aspiring poker players, including entrepreneurs, working professionals, businessmen and the top minds of the country, to experience the game of poker with adda52. Our goal is to create a brand experience that embodies this ambition at every touchpoint and reinforces poker as a pursuit of skill, purpose, and identity. We’re building not just recall, but relevance.”
To develop its new tagline and the design refresh, adda52 collaborated with And And Brand Partners, a creative agency. Rajesh Minocha, Co-Founder at && Brand Partners, stated: “‘Game On’ reflects the evolving spirit of poker, one that values skill over luck, strategy over uncertainty, and challenges over complacency. This tagline represents a new era where poker is acknowledged as a game of intellect and discipline, making it more accessible and aspirational for the next generation of players.”
With this bold new identity, adda52 is reinforcing its leadership in the Indian poker space, offering a platform where players can sharpen their skills, embrace competition, and experience poker in its truest form.
About adda52
Launched in 2012, adda52 is India’s oldest and one of the most trusted online poker platforms. With a commitment to user experience, secure gameplay, and responsible gaming, adda52 has become a leading name in the Indian poker ecosystem. The platform today boasts a thriving community of over 6 million verified players and offers a wide array of poker formats, marquee tournaments, and high-stakes action. As a pioneer in India’s online poker industry, adda52 continues to shape the future of the game through innovation, scale, and an enduring focus on player trust.