Myntra’s creator programme recorded over 1 million registrations: CEO Nandita Sinha

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Online fashion retailer Myntra has seen over a million content creators register on its shopper-led creator programme, Ultimate Glam Clan, chief executive Nandita Sinha told ET in an interview.

“The creator economy has revolutionised the way communication is happening to cater to different user bases,” said Sinha, adding, “There are about 100 million Gen Z consumers shopping fashion online and this number is supposed to grow to 250 million in 3–4 years. We are looking at video content to fuel the shopping journey of Gen Z shoppers.”

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Myntra’s creator programme recorded over 1 million registrations: CEO Nandita Sinha



Online fashion retailer Myntra has seen over a million content creators register on its shopper-led creator programme, Ultimate Glam Clan, chief executive Nandita Sinha told ET in an interview.

“The creator economy has revolutionised the way communication is happening to cater to different user bases,” said Sinha, adding, “There are about 100 million Gen Z consumers shopping fashion online and this number is supposed to grow to 250 million in 3–4 years. We are looking at video content to fuel the shopping journey of Gen Z shoppers.”

Launched…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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