MS Dhoni, the former captain of Indian cricket team, has submitted a trademark application for ‘CAPTAIN COOL’, a nickname that reflects his leadership style.
Trade Marks Registry shows the application status as ‘accepted and advertised’, with publication in the official trademark journal on June 16. The filing was made on June 5.
The trademark registration falls under categories covering sports training, facilities, coaching and related services.
Another entity, Prabha Skill Sports (OPC) Pvt Ltd, had previously filed for the same phrase, with their application currently showing ‘rectification filed’ status.
Dhoni has recently been selected for the ICC Hall of Fame class of 2025, joining notable cricketers like Matthew Hayden from Australia and Hashim Amla from South Africa.
MS Dhoni’s legacy as one of the game’s greatest finishers, leaders and wicketkeepers has been honoured with his induction into the ICC Cricket Hall of Fame,” the ICC statement had said.
Known for backing his players, trusting his gut in high-pressure moments, and maintaining an unflappable demeanour, Dhoni reshaped India’s cricketing identity.

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