As some of you have already heard, I accepted the role of Microsoft Ads Liaison in June of 2025. That means I will start sharing Microsoft-first strategies. It doesn’t mean:
- Giving preferential treatment to Microsoft if something else is genuinely a better answer.
- Telling you to do something because Microsoft has a quota (this isn’t how Microsoft operates anyway).
- Ignoring the valid critiques of how Microsoft could serve the humans we care about better. I’d love as much of that feedback as possible!
With that out of the way, this month’s…
