US online spending surges $24.1 billion as steep discounts boost sales, Adobe says

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Online spending soared $24.1 billion across US retailers during the stretch from July 8 to 11 – dubbed “Black Friday in Summer”, outpacing Adobe Analytics‘ prior forecast, as eager shoppers rushed to snap up deep discounts on back-to-school essentials.

Retailers recorded online sales growth of 30.3% during events that included Amazon Prime Day, Adobe said on Saturday, compared with its projections of 28.4%.

Online retail sales in the US rose 11% to $14.2 billion a year ago.

The Prime Day event has also been cemented as a “back-to-school” shopping…



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US online spending surges $24.1 billion as steep discounts boost sales, Adobe says



Online spending soared $24.1 billion across US retailers during the stretch from July 8 to 11 – dubbed “Black Friday in Summer”, outpacing Adobe Analytics‘ prior forecast, as eager shoppers rushed to snap up deep discounts on back-to-school essentials.

Retailers recorded online sales growth of 30.3% during events that included Amazon Prime Day, Adobe said on Saturday, compared with its projections of 28.4%.

Online retail sales in the US rose 11% to $14.2 billion a year ago.

The Prime Day event has also been cemented as a “back-to-school” shopping…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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