Apple News+ adds a new game that uses emoji and Genmoji to sovle puzzles

July 17, 2025

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Apple is introducing a new reason to upgrade to its subscription news offering, Apple News+: more games. On Thursday, the company announced the addition of the Emoji Game, an original title that will join its other games, including its Crossword puzzle, Crossword Mini, Sudoku, and word game Quartiles, in both the U.S. and Canada in English.

Bundling games with other services has proven a successful strategy to attract users and keep them engaged, as The New York Times and even LinkedIn have discovered. Apple won’t share its user numbers around…

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