Generative AI is more than just a cost saver for us: Netflix Co-CEO Ted Sarandos

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Netflix co-CEO Ted Sarandos believes generative AI is more than just a tool to reduce costs; he sees it as a way to boost creativity in film and TV production.

During the company’s post-earnings conference call, Sarandos said that Netflix featured “the very first GenAI final footage to appear on screen” in the Argentine series El Eternauta, which tells the story of survivors of a deadly, sudden snowfall. For the show, Netflix’s in-house production team collaborated with producers and used AI to create a scene of a building collapsing in Buenos…



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Generative AI is more than just a cost saver for us: Netflix Co-CEO Ted Sarandos



Netflix co-CEO Ted Sarandos believes generative AI is more than just a tool to reduce costs; he sees it as a way to boost creativity in film and TV production.

During the company’s post-earnings conference call, Sarandos said that Netflix featured “the very first GenAI final footage to appear on screen” in the Argentine series El Eternauta, which tells the story of survivors of a deadly, sudden snowfall. For the show, Netflix’s in-house production team collaborated with producers and used AI to create a scene of a building collapsing in Buenos…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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