Last week, I walked through the shift from keyword-first to topic-first SEO – and why that mindset change matters more than ever for long-term visibility in both search and large language models (LLMs).
This week, we’re getting tactical. Because understanding the shift is one thing, operationalizing it across your team is another.
In this issue, Amanda and I are breaking down:
- How to build and use a topic map and matrix (with a map template for premium readers).
- Why a deep understanding of your audience is crucial to true topical depth.
- Guidance…
