Choose General Trade Over Quick Commerce: Veeba’s Viraj Bahl

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SUMMARY

Veeba founder and MD Viraj Bahl said that general trade (GT) is the most important channel for founders looking to build a profitable FMCG brand

“GT is where you earn money. GT is where a brand is built,” Bahl said at Inc42’s ‘The D2C & Retail Summit’

While D2C and retail brands across sectors are chasing fast growth via quick commerce platforms like Blinkit, Zepto, and Instamart, Bahl’s thesis flips the narrative

Amid the rapid growth seen in the quick commerce sector in the country, Veeba founder and MD…



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Choose General Trade Over Quick Commerce: Veeba’s Viraj Bahl


SUMMARY

Veeba founder and MD Viraj Bahl said that general trade (GT) is the most important channel for founders looking to build a profitable FMCG brand

“GT is where you earn money. GT is where a brand is built,” Bahl said at Inc42’s ‘The D2C & Retail Summit’

While D2C and retail brands across sectors are chasing fast growth via quick commerce platforms like Blinkit, Zepto, and Instamart, Bahl’s thesis flips the narrative

Amid the rapid growth seen in the quick commerce sector in the country, Veeba founder and MD…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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