AI Halftime Report H1 2025

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It’s halftime.

The first half of 2025 brought major shakeups in SEO, AI, and organic growth – and it’s time for a reality check.

Traffic is down, revenue is … complicated, and large language models (LLMs) are no longer fringe.

Publishers are panicking, and SEO teams are reevaluating how they measure success.

And it’s not just the tech shifting; it’s the economy around it. The DOJ’s antitrust case against Google could reshape the playing field before Q4 even begins.

In today’s Memo, I’m unpacking the state of organic growth at the…



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We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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AI Halftime Report H1 2025


It’s halftime.

The first half of 2025 brought major shakeups in SEO, AI, and organic growth – and it’s time for a reality check.

Traffic is down, revenue is … complicated, and large language models (LLMs) are no longer fringe.

Publishers are panicking, and SEO teams are reevaluating how they measure success.

And it’s not just the tech shifting; it’s the economy around it. The DOJ’s antitrust case against Google could reshape the playing field before Q4 even begins.

In today’s Memo, I’m unpacking the state of organic growth at the…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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