Traditional communication tools like emails are being replaced by modern-day messaging apps because these apps offer speed, adaptability, and efficiency over emails, which are seen as slow and clunky these days. Startups nowadays have started relying completely on messaging apps for their internal and external communication workflows because these apps provide real-time interaction, ease of collaboration, and an agile approach that aligns perfectly with the needs of startups.
Although startups have started shifting from emails to messaging apps, what exactly are the reasons behind this shift? Let’s find out, as we discuss several reasons why startups are choosing messaging apps over emails.
Instant Communication
Startups often have to operate under tight deadlines and rapid project cycles. In such environments, real-time communication becomes essential. With messaging apps and social apps like Facebook Lite, teams can ask questions, share updates, share files, and get approvals within a few seconds. Emails, on the other hand, often sit in inboxes and delay real-time communication.
The immediacy of messaging apps promotes quick interactions and enables faster decision-making, which is crucial to seize opportunities and meet deadlines.
Seamless Team Collaboration
Modern messaging apps are built with collaboration in mind because app developers know the importance of real-time and quick collaboration. With messaging apps, teams can not only text each other in real time but also share updates, files, and even create specific channels for projects, clients, and departments.
In contrast, emails start to become overwhelming after a while, especially when threads become long and hard to follow. Additionally, emails often get buried deep in inboxes, team members miss key updates, and attachments are lost in cluttered inboxes. Messaging apps eliminate all of this chaos and keep everything from team discussions to attachments organized, making collaboration smooth and effortless.
Cost-Effectiveness for Small Teams
Startups are often budget-conscious because they have to manage multiple things within a tight budget. So for a cost-effective and quick communication solution, they turn towards messaging apps. Most messaging apps offer generous free plans that provide users with a significant number of essential features.
Moreover, there are also various free apps like WhatsApp, Messenger, Telegram, etc., that are totally free and provide a ton of features for free, as you can check through company’s official website. This eliminates the need for startups to invest in enterprise-level email systems or pay for premium email solutions. So by using messaging apps, startups can save money while maintaining a high and effective level of communication.
Better Engagement and Responsiveness
If we compare the engagement and response rate of emails to messaging apps, then messaging apps come out on top by a huge margin. This is because emails feel formal and impersonal. Responding to an email seems like a tedious task, whereas responding to a message feels easy. Communication on messaging apps feels quicker, casual, and engaging.
Employees are more likely to reply quickly to a message than draft a formal email, making messaging apps more effective for quick and instant communication, compared to emails. This makes it another reason why startups are choosing messaging apps over email.
Flexible Communication Styles
Not all communication is suited for plain text; some require other modes of communication as well. Unfortunately, emails only offer plain text and attachments. On the other hand, messaging apps support a variety of media formats and communication modes, including voice messages, video messages, images, documents, video clips, live polls, and even audio/video calls.
This flexibility enhances clarity and personalisation, making communication between co-workers and team members more efficient and effective. For instance, a quick voice message can convey urgency or instructions much better than a text.
