The sizzler is back on the table – steamy hot and tantalising – much like India’s $55 Bn food delivery market that’s just rolled into the second course of a raging discount war.
From a clash of two titans – Swiggy and Zomato – that together control 90% of the space, the war has evolved into a tripartite conflict. This time, it’s a face-off between the aggregators and state-backed ONDC, which is up for a big bite of the market pie, with restaurants revving up on Rapido
to lead the charge.
It was not a sudden flareup, though….
