Amazon slashes Wondery podcast team as focus shifts to video, five years after Apple’s $400M interest

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Five years ago, Apple reportedly considered acquiring podcast studio Wondery for around $400 million. At the time, Spotify and other companies were spending millions on putting podcasts behind paywalls to boost their businesses and steal mindshare from Apple.

Ultimately, Wondery went to Amazon. For its part, Apple redefined “subscribing” to a podcast to mean paying a monthly fee for member-supported perks. Wondery became one of many podcast studios with paid subscription features…



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Amazon slashes Wondery podcast team as focus shifts to video, five years after Apple’s $400M interest


Five years ago, Apple reportedly considered acquiring podcast studio Wondery for around $400 million. At the time, Spotify and other companies were spending millions on putting podcasts behind paywalls to boost their businesses and steal mindshare from Apple.

Ultimately, Wondery went to Amazon. For its part, Apple redefined “subscribing” to a podcast to mean paying a monthly fee for member-supported perks. Wondery became one of many podcast studios with paid subscription features…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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