A new study commissioned by Meta and conducted by Deloitte finds that advanced personalization strategies are associated with a 16 percentage point increase in conversions compared to more basic efforts.
The research also introduces a maturity framework to help organizations evaluate their personalization capabilities and identify areas for improvement.
What the Data Shows
According to the study, 80% of U.S. consumers say they’re more likely to make a purchase when brands personalize their experiences. Consumers also report spending 50% more with…
