Google announced plans to integrate ads into its AI Overviews for Indian users later in 2024. The announcement was made at the Google Marketing Live (GML) India event, alongside the unveiling of new AI-powered advertising tools for businesses.
A key tool is “Generated for You,” which leverages AI to automatically create image and video ads from a brand’s product catalog. This tool aims to streamline ad creation while maintaining brand consistency. The introduction of ads in AI Overviews and the launch of AI-driven ad tools signal Google’s focus on leveraging AI to enhance advertising experiences for both users and businesses in the Indian market.
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