Amazon India has launched its AI shopping assistant, Rufus, on its desktop website, expanding its accessibility beyond the mobile app where it debuted in August 2024. The move aims to empower shoppers with informed purchase decisions, particularly during the upcoming Prime Day sale from July 12-14. Rufus, designed to answer product-related questions and provide recommendations, will now be readily available to users browsing Amazon on their computers. This rollout signifies Amazon’s commitment to integrating AI-powered tools across its platforms to enhance the customer experience and streamline the online shopping process. By offering Rufus on desktop, Amazon aims to cater to a wider range of users and shopping preferences.
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Amazon India Is Bringing Rufus AI Assistant to Desktop, to Help Users During Prime Day Sale 2025
Amazon India has launched its AI shopping assistant, Rufus, on its desktop website, expanding its accessibility beyond the mobile app where it debuted in August 2024. The move aims to empower shoppers with informed purchase decisions, particularly during the upcoming Prime Day sale from July 12-14. Rufus, designed to answer product-related questions and provide recommendations, will now be readily available to users browsing Amazon on their computers. This rollout signifies Amazon’s commitment to integrating AI-powered tools across its platforms to enhance the customer experience and streamline the online shopping process. By offering Rufus on desktop, Amazon aims to cater to a wider range of users and shopping preferences.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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