Google Explains Why They Need To Control Ranking Signals

August 14, 2025

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Google’s Gary Illyes answered a question about why Google doesn’t use social sharing as a ranking factor, explaining that it’s about the inability to control certain kinds of external signals.

Kenichi Suzuki Interview With Gary Illyes

Kenichi Suzuki (LinkedIn profile), of Faber Company (LinkedIn profile), is a respected Japanese search marketing expert who has at least 25 years of experience in digital marketing. I last saw him speak at a Pubcon session a few years back, where he shared his findings on qualities inherent to sites that Google…

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Search Engine Journal

Google Explains Why They Need To Control Ranking Signals

August 14, 2025

, Published By Search Engine Journal

Tech

Google’s Gary Illyes answered a question about why Google doesn’t use social sharing as a ranking factor, explaining that it’s about the inability to control certain kinds of external signals.