Powering mCaffeine & Hyphen’s Rise

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Some beauty brands arrive with an inherent allure (scientific depth, a sense of luxury or something more elusive) that immediately turns them into cult-favourites. Others must navigate through painstaking R&D, countless experiments and best-in-class marketing and community building before an intriguing product line can hope to capture people’s imagination.

By the end of 2018, mCaffeine was struggling. Even two years after its debut, the caffeine-themed beauty and personal care brand (its parent company is PEP Brands) did not strike a chord…



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Powering mCaffeine & Hyphen’s Rise


Some beauty brands arrive with an inherent allure (scientific depth, a sense of luxury or something more elusive) that immediately turns them into cult-favourites. Others must navigate through painstaking R&D, countless experiments and best-in-class marketing and community building before an intriguing product line can hope to capture people’s imagination.

By the end of 2018, mCaffeine was struggling. Even two years after its debut, the caffeine-themed beauty and personal care brand (its parent company is PEP Brands) did not strike a chord…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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