Flipkart acquires majority stake in Pinkvilla

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Homegrown e-commerce marketplace Flipkart has acquired a majority stake in Pinkvilla India, a digital infotainment platform. 

The deal is part of Flipkart’s strategy to expand its content footprint and deepen engagement with Gen Z and millennial consumers. With this acquisition, Flipkart aims to gain insights into emerging trends and use content to create new commerce opportunities.

Ravi Iyer, Senior VP at Flipkart, said the move will help the company strengthen its connection with Gen Z. He added that Pinkvilla’s content IPs and strong audience…



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Flipkart acquires majority stake in Pinkvilla


Homegrown e-commerce marketplace Flipkart has acquired a majority stake in Pinkvilla India, a digital infotainment platform. 

The deal is part of Flipkart’s strategy to expand its content footprint and deepen engagement with Gen Z and millennial consumers. With this acquisition, Flipkart aims to gain insights into emerging trends and use content to create new commerce opportunities.

Ravi Iyer, Senior VP at Flipkart, said the move will help the company strengthen its connection with Gen Z. He added that Pinkvilla’s content IPs and strong audience…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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