Costco Wholesale Corp has rolled out a new Costco policy that’s already creating a buzz among its millions of loyal shoppers. Starting September 2, Costco Executive Members are getting an exclusive early shopping hour, a change that is being strictly enforced at U.S. warehouses nationwide.
The move is a significant shift in Costco shopping experiences and directly impacts how members plan their store visits. For regular Costco Membership holders, this may mean adjusting routines as store greeters will now turn away non-eligible shoppers who attempt to enter during this premium access time.
What the New Costco Policy Means for Shoppers
The new Costco policy grants Executive Members early entry from 9 a.m. to 10 a.m. on weekdays and Sundays, while on Saturdays, the exclusive window runs from 9 a.m. to 9:30 a.m. This change gives Executive Members the opportunity to shop in less crowded aisles and gain first access to high-demand items.
For Costco membership holders at the Gold Star and Business tiers, however, this means waiting until the standard opening hours to enter. Store employees have been directed to strictly enforce the rule, making the policy more than just a suggested perk.
Why Costco Executive Membership Holds More Value
Executive Members already make up nearly half of Costco’s 79.6 million memberships, but they drive an impressive 73% of total sales. The addition of exclusive shopping hours only strengthens the appeal of the Costco Executive Membership, which comes with other benefits such as 2% annual rewards on eligible purchases.
In July, Costco Wholesale Corp increased membership fees for the first time since 2017. Gold Star memberships now cost $65 annually, while the Executive Membership rose to $130. The new shopping perk adds tangible value for those paying the higher price, especially as Costco aligns itself with competitors like Sam’s Club, which has long offered early access for premium members.
Aligning with Retail Competition
The Costco new policy mirrors industry trends where warehouse clubs are introducing perks for top-tier customers. Sam’s Club Premium Plus members have enjoyed early morning shopping hours for years, and Costco’s decision helps level the playing field.
Additionally, Costco has extended Saturday closing times by one extra hour for all members, with U.S. warehouses now open until 7 p.m. This adjustment ensures that while Executive Members enjoy early shopping, all members still benefit from increased accessibility.
Impact on the Costco Shopping Experience
For shoppers, this change represents more than just a scheduling shift. Executive Members can now browse fresh produce, electronics, and household essentials before the general rush, creating a calmer shopping environment.
However, some Gold Star and Business members may view the new Costco policy as inconvenient, particularly if they are used to arriving early to beat crowds. Industry analysts believe the change could incentivize upgrades to Costco Executive Membership, ultimately boosting revenue for Costco Wholesale Corp.
What Shoppers Should Do Now
If you’re a Gold Star member, planning your shopping trip around the new hours is key. Arriving during the Executive window could mean being turned away, so checking store hours before heading out is recommended. For frequent shoppers who want early access, upgrading to Costco Executive Membership may be a worthwhile investment.
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