Amazon is further investing in AI-powered shopping experiences with Tuesday’s rel=”nofollow” href=”https://www.aboutamazon.com/news/retail/search-image-amazon-lens-live-shopping-rufus”>launch of rel=”nofollow” href=”https://www.aboutamazon.com/news/retail/how-to-use-amazon-lens”>Lens Live, a new AI-powered upgrade to its Amazon Lens shopping feature that allows consumers to discover new products through visual search, similar to competitors like rel=”nofollow” href=”https://lens.google/”Google Lens and rel=”nofollow” href=”https://help.pinterest.com/en/article/pinterest-lens”>Pinterest Lens. The tool will also integrate with Amazon’s AI shopping assistant, Rufus, for product insights, the retailer notes.
Lens Live will not replace Amazon’s existing visual search tool, Amazon Lens, which lets you take a picture, upload an image, or scan a barcode…
