Apple is making the movies Hollywood won’t, and it’s paying off big

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’Think different’ was an iconic Apple ad campaign, and it might just be the best way to summarize the company’s new Apple TV+ strategy for movies. Here’s why recent debuts like Highest 2 Lowest and F1 reflect a growing trend of Apple making movies that Hollywood won’t.

Apple has found success with big-budget, original films in an industry of sequels and remakes

Just one short year ago, Apple’s movie strategy was in disarray.

Following a string of box office…



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Apple is making the movies Hollywood won’t, and it’s paying off big


’Think different’ was an iconic Apple ad campaign, and it might just be the best way to summarize the company’s new Apple TV+ strategy for movies. Here’s why recent debuts like Highest 2 Lowest and F1 reflect a growing trend of Apple making movies that Hollywood won’t.

Apple has found success with big-budget, original films in an industry of sequels and remakes

Just one short year ago, Apple’s movie strategy was in disarray.

Following a string of box office…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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