
’Think different’ was an iconic Apple ad campaign, and it might just be the best way to summarize the company’s new Apple TV+ strategy for movies. Here’s why recent debuts like Highest 2 Lowest and F1 reflect a growing trend of Apple making movies that Hollywood won’t.
Apple has found success with big-budget, original films in an industry of sequels and remakes
Just one short year ago, Apple’s movie strategy was in disarray.
Following a string of box office…