HMD bets on Gen Z vibes with new sub-10k smartphone, Sanya Malhotra leads the charge

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HMD has made a bold entry into India’s competitive sub-₹10,000 smartphone market with the launch of its new device, the HMD Vibe 5G. More than just another specs-driven phone, the brand is positioning it as a lifestyle statement, backed by a vibrant campaign featuring actor Sanya Malhotra.

For Malhotra, the campaign’s message of “claiming your vibe” resonates personally. Speaking to Storyboard18, she explained that comfort, confidence, and self-expression define her connection with the brand. Having used HMD’s devices, including the Barbie…



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HMD bets on Gen Z vibes with new sub-10k smartphone, Sanya Malhotra leads the charge


HMD has made a bold entry into India’s competitive sub-₹10,000 smartphone market with the launch of its new device, the HMD Vibe 5G. More than just another specs-driven phone, the brand is positioning it as a lifestyle statement, backed by a vibrant campaign featuring actor Sanya Malhotra.

For Malhotra, the campaign’s message of “claiming your vibe” resonates personally. Speaking to Storyboard18, she explained that comfort, confidence, and self-expression define her connection with the brand. Having used HMD’s devices, including the Barbie…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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