Apple unveiled its new line of iPhones on Tuesday, and the iPhone 17 Pro is making a direct appeal to content creators.
The iPhone camera has long checked all the boxes for anything that a casual user might need, making a digital camera obsolete for most consumers. But for millions of content creators — an industry encompassing an estimated 200 million potential customers — it has remained necessary to buy handheld video cameras from companies like Canon, Sony, Panasonic, Nikon, and Fujifilm. Some of these camera brands have spun up entire…
