Reels leads India’s short-form video scene, five years in: Report

Share via:


Social media has become India’s go-to for daily content, and short-form video is leading the charge. Five years after its launch in India, Reels has emerged as the country’s most popular short-form video platform, outpacing TV, YouTube, and other formats, according to a new Meta-commissioned IPSOS study.

The survey, which spoke to over 3,500 people across 33 cities, found that 97% of Indians watch short-form videos at least once a day. Among them, a staggering 92% said Reels was their preferred platform, with 95% tuning in daily—well ahead of…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Popular

More Like this

Reels leads India’s short-form video scene, five years in: Report


Social media has become India’s go-to for daily content, and short-form video is leading the charge. Five years after its launch in India, Reels has emerged as the country’s most popular short-form video platform, outpacing TV, YouTube, and other formats, according to a new Meta-commissioned IPSOS study.

The survey, which spoke to over 3,500 people across 33 cities, found that 97% of Indians watch short-form videos at least once a day. Among them, a staggering 92% said Reels was their preferred platform, with 95% tuning in daily—well ahead of…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Website Upgradation is going on for any glitch kindly connect at office@startupnews.fyi

More like this

UAE builds on lead position as innovation, investment hub Tech founder,...

 As startup funding in the MENA region climbs to...

US smart home company accused of rebranding footage-leaking Chinese...

It's a reasonably open industry secret that a great...

Popular