Unless you have been living under a rock, you would have seen or experienced the evolution of marketing in recent years; often centered around the marketing leader and the chief marketing officer (CMO) role.
The CMO role has come under fire for performance, for the lack of big bang delivery, for not moving away from vanity metrics, and often being overly defensive at the leadership table.
Marketing Leadership Is Harder Than Ever
In coaching CMOs and equivalent titles, there are several recurring themes, one of which stands out in almost all coachees:…
