New AI-first marketing platform HCL Unica+ targets $94 billion martech opportunity

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The software division of HCLTech unveiled an AI powered marketing technology (martech) platform HCL Unica+ on Tuesday.

The platform, which can manage 500 million customer accounts and 1.4 billion potential touchpoints, aims to help Indian businesses deliver data-driven, hyper-personalised marketing at scale.

India’s martech industry is set to reach nearly $94 billion by 2030, a media release by the company said, adding that the platform caters to the rising intelligence economy in over 18 languages.

“In today’s market, it’s not just about…



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New AI-first marketing platform HCL Unica+ targets $94 billion martech opportunity



The software division of HCLTech unveiled an AI powered marketing technology (martech) platform HCL Unica+ on Tuesday.

The platform, which can manage 500 million customer accounts and 1.4 billion potential touchpoints, aims to help Indian businesses deliver data-driven, hyper-personalised marketing at scale.

India’s martech industry is set to reach nearly $94 billion by 2030, a media release by the company said, adding that the platform caters to the rising intelligence economy in over 18 languages.

“In today’s market, it’s not just about…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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