Before we dig in, some context. What follows is hypothetical. I don’t engage in black-hat tactics, I’m not a hacker, and this isn’t a guide for anyone to try. I’ve spent enough time with search, domain, and legal teams at Microsoft to know bad actors exist and to see how they operate. My goal here isn’t to teach manipulation. It’s to get you thinking about how to protect your brand as discovery shifts into AI systems. Some of these risks may already be closed off by the platforms, others may never materialize. But until they’re fully…
