The Samsung Galaxy S24 Ultra, one of the brand’s most premium smartphones of 2024, has received one of its biggest price cuts ahead of the festive season in India. Both Flipkart and Amazon have rolled out early discounts on the S24 lineup, making it an attractive buy for consumers looking for flagship performance at nearly half the original cost.
Galaxy S24 Ultra Price Slash
Launched at ₹1,29,999, the Samsung Galaxy S24 Ultra is now listed for as low as ₹71,999 during Amazon’s Great Indian Festival and Flipkart’s Big Billion Days sales. This marks a staggering ₹50,000 price reduction, making the S24 Ultra one of the most aggressively discounted flagship devices of the year.
Meanwhile, the standard Galaxy S24 has also seen deep cuts. The Qualcomm Snapdragon 8 Gen 3-powered variant, which debuted at ₹74,999, is now available for ₹39,999. The S24 FE has been slashed to ₹29,999, down from its original ₹59,999 tag. These deals position the S24 family as one of the best value-for-money options in the high-end smartphone segment.
Competing with iPhones
The price adjustments come at a strategic time, just days after Apple launched its iPhone 17 series and offered discounts on the iPhone 16 lineup. Samsung seems keen to pull buyers away from Apple loyalists by slashing the S24 Ultra price. With the S24 series offering advanced cameras, Snapdragon chipsets, and long-term software support, the lowered price may make it a better alternative for premium phone seekers.
Galaxy S24 Ultra on Flipkart and Amazon
On Flipkart, the S24 Ultra is available at ₹71,999, while Amazon lists the 12GB/256GB variant at ₹79,999. However, further savings through bank offers and exchange deals could bring the effective cost even lower. For the Galaxy S24 5G (Onyx Black, 8GB+256GB), Amazon lists it at nearly ₹49,343 after discounts, with further reductions possible through exchange and bank promotions.
Galaxy S25 Ultra Price Drops Too
Interestingly, the newer Galaxy S25 Ultra has also received an early festive discount, dropping from ₹1,29,999 to ₹1,10,199 for the 256GB variant. Buyers can lower the price further to ₹1,06,690 with exchange and bank offers. The S25 Ultra features a Snapdragon 8 Elite chipset, a 6.9-inch Dynamic LTPO AMOLED display with 120Hz refresh rate, and a powerful quad-camera setup with a 200MP primary sensor.
Why This Matters for Shoppers
The deep cuts on the S24 lineup show Samsung’s aggressive strategy to retain its foothold in the Indian market amidst fierce competition from Apple and rising Chinese brands. For customers, the timing could not be better. With festive sales around the corner, the Samsung Galaxy S24 Ultra offers top-tier performance, premium design, and flagship-level photography at mid-range pricing.
Final Thoughts
If you have been waiting to upgrade your smartphone, the S24 Ultra discount is one of the best deals of 2025 so far. With Apple pushing premium buyers toward higher price tags, Samsung’s move is likely to win over price-conscious yet performance-hungry consumers.
For those looking at the future, the Galaxy S25 Ultra also offers a compelling package, but at a higher price. Ultimately, the decision will depend on whether you want maximum value with the S24 Ultra or the latest features with the S25 Ultra.
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