Yaariverse is an immersive platform for friends to connect and Experience the World of Yaari in a new virtual platform
Get ready to unleash the celebrations of the year as McDowell’s No1 Soda, proudly introduces Yaariverse. Yaariverse is an interactive platform on the ‘Metaverse’ that transports you to an interactive zone of extraordinary concerts and content experiences. This platform is an innovative limitless realm transforming the way audience and their yaars foster friendships.
Yaariverse brings alive a virtual reality platform. Revellers can immerse themselves in exciting concerts and engaging content experience on the metaverse. It helps users discover new sounds. They can connect with artists in their avatars and unlock a whole new world of entertainment. This bridges the gap between the physical and virtual worlds.
McDowell’s No.1 Soda
McDowell’s No.1 Soda enables friendship, experience, and fun in the No1 Yaariverse. It brings people together in innovative ways in the digital space. The brand hosted the first-ever concert in the Metaverse and now offers a full-fledged universe. Users can embark on an immersive journey into the essence of yaars. They embrace virtual experiences and share live events’ magic with the masses, accessible through web and mobile browsers on Android devices. The No1 Yaariverse keeps recreating the magic of talented and popular artists and musicians.
Yaariverse is not just about entertainment, it is a gateway into a world of unlimited Yaari & unique experiences. Yaariverse ensures users stay at the forefront of exciting developments. It unveils new events, exclusive product launches, and thrilling opportunities. This seamless integration with real-world experiences brings a new dimension to the industry. It creates a unique bond between the brand and its audience. The Yaariverse offers a stunning and immersive environment, meticulously crafted to captivate users with vibrant and dynamic aesthetics. From the dazzling lights and electrifying energy of virtual concerts to the awe-inspiring landscapes that beckon exploration, Yaariverse guarantees a feast for the eyes and an escape from the ordinary.
Ruchira Jaitly, Vice-President, Marketing & Portfolio head, Diageo India
Speaking on the launch of the new platform, Ruchira Jaitly, Vice-President, Marketing & Portfolio head, Diageo India said, “Yaariverse represents a ground-breaking step for McDowell’s No1 Soda, as we foray into the metaverse and redefine how consumers engage with our brand. We were among the first FMCG brands to have leveraged the unlimited possibilities of the Metaverse when we hosted a Holi bash & concert in 2022. We have come a long way from there and now bring to consumers a whole universe that promises unforgettable experiences and a lot more. McDowell’s No1 Soda has always been an enabler of everlasting friendships and this launch is yet another step towards fostering meaningful yaari in the virtual world.”
To experience the metaverse like never before, join Yaariverse and be part of a revolution that redefines how users connect, engage, and create everlasting memories with their Yaars. Visit https://campaigns.in.thebar.com/Yaariverse/ to embark on an extraordinary journey and let Yaariverse ignite your imagination.
Hungama Digital Media, one of the leading digital entertainment company empowers the creation of the metaverse platform for Diageo (McDowell’s No1 Soda). With its cutting-edge metaverse platform, it creates an innovative and immersive entertainment experience for its users.
Neeraj Roy, MD & Founder, Hungama Digital Media said, ” We are excited to partner with Diageo and McDowell’s No1 Soda in shaping the future of immersive experiences. The Yaariverse seamlessly integrates the real and virtual worlds. We believe it will bring a unique and unforgettable dimensional experience to how consumers engage and connect with their friends.”
About Diageo India
Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo Plc.
The company manufactures, sells, and distributes premium brands. These include Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan, and Godawan, an artisanal single malt whisky from India.
We are headquartered in Bengaluru, and our wide footprint is supported by a committed team of over 3000 employees. Also we have 37 manufacturing facilities across states and union territories in India. We also have a strong distribution network and a state-of-the-art Technical Centre. The company, incorporated in India as United Spirits Limited (USL), is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.
For more information about Diageo India, our people, our brands, and our performance, visit us at www.diageoindia.com.
Visit Diageo’s global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practices.
