The end of EU-imposed cookie consent pop-ups could be nigh — consent fatigue and clickspamageddon to be addressed by European Commission amendments to its 2009 e-Privacy Directive

September 24, 2025

, By Tom’s Hardware

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The plague of cookie consent alerts, banners, and pop-ups that have added a sliver of sandpaper to web surfing since 2009 might be eradicated in December. The European Commission (EC) intends to revise a law called the e-Privacy Directive, reports data-analytics-id=”inline-link” href=”https://www.politico.eu/article/europe-cookie-law-messed-up-the-internet-brussels-sets-out-to-fix-it/” target=”_blank” data-url=”https://www.politico.eu/article/europe-cookie-law-messed-up-the-internet-brussels-sets-out-to-fix-it/” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none”>Politico. Specifically, new guidelines from the European Data Protection Board (EDPB) aim to eliminate manipulative consent banners and reduce consent fatigue.

Cookies everywhere — The EC’s current cookie pop-up on its cookies policy page. (Image credit: Future)

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The end of EU-imposed cookie consent pop-ups could be nigh — consent fatigue and clickspamageddon to be addressed by European Commission amendments to its 2009 e-Privacy Directive

September 24, 2025

, Published By Tom’s Hardware

The plague of cookie consent alerts, banners, and pop-ups that have added a sliver of sandpaper to web surfing since 2009 might be eradicated in December. The European Commission (EC) intends to revise a law called the e-Privacy Directive, reports data-analytics-id=”inline-link” href=”https://www.politico.eu/article/europe-cookie-law-messed-up-the-internet-brussels-sets-out-to-fix-it/” target=”_blank” data-url=”https://www.politico.eu/article/europe-cookie-law-messed-up-the-internet-brussels-sets-out-to-fix-it/” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none”>Politico. Specifically, new guidelines from the European Data Protection Board (EDPB) aim to eliminate manipulative consent banners and reduce consent fatigue.

Cookies everywhere — The EC’s current cookie pop-up on its cookies policy page. (Image credit: Future)

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News

Disney Plus is getting another price hike — here’s how much you’ll pay

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