Are AI Search Summaries Making Evergreen Articles Obsolete?

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Ahrefs’ Tim Soulo recently posted that AI is making publishing evergreen content obsolete and no longer worth the investment because AI summaries leave fewer clicks for publishers.  He posits that it may be more profitable to focus on trending topics, calling it Fast SEO.  Is publishing evergreen content no longer a viable content strategy?

The Reason For Evergreen Content

Evergreen content can be a basic topic that generally doesn’t change much from year to year. For example, the answer to how to change a tire will…



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Are AI Search Summaries Making Evergreen Articles Obsolete?


Ahrefs’ Tim Soulo recently posted that AI is making publishing evergreen content obsolete and no longer worth the investment because AI summaries leave fewer clicks for publishers.  He posits that it may be more profitable to focus on trending topics, calling it Fast SEO.  Is publishing evergreen content no longer a viable content strategy?

The Reason For Evergreen Content

Evergreen content can be a basic topic that generally doesn’t change much from year to year. For example, the answer to how to change a tire will…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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