Epic: Apple’s Updated App Marketplace Install Process Proves ‘Scare Screens’ Deterred Users

, By MacRumors
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Epic Games has claimed that Apple’s revised installation process for third-party app marketplaces in the EU demonstrates that the company was deliberately undermining competition through “deceptive design.”

epic games store
In a blog post published Wednesday, the Fortnite developer revealed that user drop-offs during Epic Games Store installations plummeted from 65% to 25% after Apple streamlined the process in iOS 18.6. Apple reduced the installation flow from 15 steps to six and eliminated what Epic called “scare…



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Epic: Apple’s Updated App Marketplace Install Process Proves ‘Scare Screens’ Deterred Users

, Published By MacRumors
Apple


Epic Games has claimed that Apple’s revised installation process for third-party app marketplaces in the EU demonstrates that the company was deliberately undermining competition through “deceptive design.”

epic games store
In a blog post published Wednesday, the Fortnite developer revealed that user drop-offs during Epic Games Store installations plummeted from 65% to 25% after Apple streamlined the process in iOS 18.6. Apple reduced the installation flow from 15 steps to six and eliminated what Epic called “scare…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News
Opera launches $20 a month AI-powered web browser dubbed Neon
Next News
Google Maps’ upcoming Aerial button could make virtual exploration easier
MacRumors

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