As Zoho’s indigenous messaging app Arattai gains steam, privacy-conscious users point out this WhatsApp feature it lacks

October 1, 2025

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Zoho Corp’s homegrown messaging app Arattai has exploded in popularity over the past week, with some thinking it can take on Meta-owned WhatsApp in the Indian market.

But amid all the positive chatter, some privacy-conscious users have pointed out that Arattai lacks a very important feature that could disadvantage it when compared to WhatsApp and most other available messaging apps — default end-to-end encryption (E2EE).

Arattai vs WhatsApp: What is the privacy concern?

Zoho promotes Arattai as a privacy-first service, with all user data stored in…

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As Zoho’s indigenous messaging app Arattai gains steam, privacy-conscious users point out this WhatsApp feature it lacks

October 1, 2025

, Published By Livemint

Tech

Zoho Corp’s homegrown messaging app Arattai has exploded in popularity over the past week, with some thinking it can take on Meta-owned WhatsApp in the Indian market.