As Zoho’s indigenous messaging app Arattai gains steam, privacy-conscious users point out this WhatsApp feature it lacks

October 1, 2025

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Zoho Corp’s homegrown messaging app class=”backlink” target=”_blank” href=”https://www.livemint.com/technology/tech-news/sridhar-vembu-zoho-will-make-arattai-message-app-interoperable-like-upi-dont-want-monopoly-ever-make-in-india-for-world-11759219994937.html” data-vars-page-type=”story” data-vars-link-type=”Manual” data-vars-anchor-text=”Arattai”>Arattai has exploded in popularity over the past week, with some thinking it can take on Meta-owned WhatsApp in the Indian market.

But amid all the positive chatter, some privacy-conscious users have pointed out that Arattai lacks a very important feature that could disadvantage it when compared to class=”backlink” target=”_blank” href=”https://www.livemint.com/companies/news/zoho-apple-app-store-arattai-whatsapp-telegram-india-us-tariffs-sridhar-vembu-11759226869317.html” data-vars-page-type=”story” data-vars-link-type=”Manual” data-vars-anchor-text=”WhatsApp”>WhatsApp and most other available messaging apps — default end-to-end encryption (E2EE).

Arattai vs WhatsApp: What is the privacy concern?

Zoho promotes Arattai as a privacy-first service, with all user data stored in…

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We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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As Zoho’s indigenous messaging app Arattai gains steam, privacy-conscious users point out this WhatsApp feature it lacks

October 1, 2025

, Published By Livemint

Zoho Corp’s homegrown messaging app class=”backlink” target=”_blank” href=”https://www.livemint.com/technology/tech-news/sridhar-vembu-zoho-will-make-arattai-message-app-interoperable-like-upi-dont-want-monopoly-ever-make-in-india-for-world-11759219994937.html” data-vars-page-type=”story” data-vars-link-type=”Manual” data-vars-anchor-text=”Arattai”>Arattai has exploded in popularity over the past week, with some thinking it can take on Meta-owned WhatsApp in the Indian market.

But amid all the positive chatter, some privacy-conscious users have pointed out that Arattai lacks a very important feature that could disadvantage it when compared to class=”backlink” target=”_blank” href=”https://www.livemint.com/companies/news/zoho-apple-app-store-arattai-whatsapp-telegram-india-us-tariffs-sridhar-vembu-11759226869317.html” data-vars-page-type=”story” data-vars-link-type=”Manual” data-vars-anchor-text=”WhatsApp”>WhatsApp and most other available messaging apps — default end-to-end encryption (E2EE).

Arattai vs WhatsApp: What is the privacy concern?

Zoho promotes Arattai as a privacy-first service, with all user data stored in…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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The Current State Of Marketing Analytics

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China Bans BHP Iron Ore: Impact on Markets, BHP, and Global Trade

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