How People Really Use LLMs And What That Means For Publishers

October 1, 2025

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OpenAI released the largest study to date on how users really use ChatGPT. I have painstakingly synthesized the ones you and I should pay heed to, so you don’t have to wade through the plethora of useful and pointless insights.

TL;DR

LLMs are not replacing search. But they are shifting how people access and consume information.
Asking (49%) and Doing (40%) queries dominate the market and are increasing in quality.
The top three use cases – Practical Guidance, Seeking Information, and Writing – account for 80% of all conversations.
Publishers…

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Search Engine Journal

How People Really Use LLMs And What That Means For Publishers

October 1, 2025

, Published By Search Engine Journal

Tech

TL;DR

LLMs are not replacing search. But they are shifting how people access and consume information.
Asking (49%) and Doing (40%) queries dominate the market and are increasing in quality.
The top three use cases – Practical Guidance, Seeking Information, and Writing – account for 80% of all conversations.
Publishers…

Source link