The day after I failed to secure a Labubu from Pop Mart’s original store, I decide to console myself with a visit to Pop Land, the company’s 10-acre theme park in central Beijing—and perhaps the clearest sign that it intends to come for Disney’s lunch. (“Our art toys are like Disney’s movies,” Wang says in A Company One of a Kind. “They use movies to reach consumers, cultivate fans, and build IP and fan communities. We do it through art toys.”)
Pop Land is about 1 percent the size of…

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