‘Rockstar could lose millions if GTA 6 launches at $100’: Fans prefer $70 for the next big game, says research

October 11, 2025

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Rockstar Games’ highly anticipated GTA 6 is predicted to generate higher revenue at the standard $69.99 price point than at a potential $100, according to a new analysis by MIDiA Research. The study, seen by IGN, warns that increasing the price could deter buyers and ultimately reduce overall earnings.

“Our research suggests that class=”backlink” target=”_blank” href=”https://www.livemint.com/technology/tech-news/gta-6-delayed-again-frustrated-fans-respond-with-memes-ruined-my-life-says-one-11746203277583.html” data-vars-page-type=”story” data-vars-link-type=”Manual”>GTA 6 will perform better financially at a standard $69.99 than at the much-discussed $100,” said Perry Gresham, Head of Data at MIDiA Research and co-author of the report. “A $100 price point would actually leave…

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‘Rockstar could lose millions if GTA 6 launches at $100’: Fans prefer $70 for the next big game, says research

October 11, 2025

, Published By Livemint

Rockstar Games’ highly anticipated GTA 6 is predicted to generate higher revenue at the standard $69.99 price point than at a potential $100, according to a new analysis by MIDiA Research. The study, seen by IGN, warns that increasing the price could deter buyers and ultimately reduce overall earnings.

“Our research suggests that class=”backlink” target=”_blank” href=”https://www.livemint.com/technology/tech-news/gta-6-delayed-again-frustrated-fans-respond-with-memes-ruined-my-life-says-one-11746203277583.html” data-vars-page-type=”story” data-vars-link-type=”Manual”>GTA 6 will perform better financially at a standard $69.99 than at the much-discussed $100,” said Perry Gresham, Head of Data at MIDiA Research and co-author of the report. “A $100 price point would actually leave…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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