Some GA4 users are reporting that a new conversational interface called Analytics Advisor is appearing inside Google Analytics.
The sighting comes from analytics consultant Himanshu Sharma, who posted screenshots on X:
📢 🥳 Google has begun rolling out ‘Analytics Advisor’ to standard GA4 properties, marking the most significant update in GA4’s history since its launch. This is the GA4 built-in Conversational AI Agent.
It displays intermediate reasoning to make its logic more transparent,… pic.twitter.com/4rv7BYF2Oj
— Himanshu Sharma…

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