Travel planning platforms, Holidify and TripCrafters, have revealed their merger, marking a significant collaboration in the travel industry.
Holidify Strategic Integration
Under the merger agreement, TripCrafters will transition into a fully owned subsidiary of Holidify. Despite this, TripCrafters will retain its independent identity while concentrating on crafting solutions for travel agents to expand their ventures.
Holidify and TripCrafters Financial Terms Remain Confidential
While the partnership’s details are unveiled, financial specifics of the merger have been kept confidential by both platforms.
Years of Collaboration
The two platforms, TripCrafters and Holidify, have maintained a close working relationship since 2016, setting the groundwork for their current merger.
Platforms and Their Offerings
Holidify, founded by Rohit Shroff and Kovid Kapoor in 2014, boasts a substantial monthly visitor count of over 9 million. The platform offers a range of services, including curated hotel listings, travel guides, and holiday packages. It collaborates with various online travel agencies (OTAs) across different destinations.
On the other hand, TrupCrafters, established in 2011 by Rajiv Kalra and Umang Dhanuka, serves as a facilitator for travel planning. It empowers travelers to directly engage with multiple travel agents for package bookings, functioning as a travel marketplace. The platform’s official release indicates that it connects travelers with a network of more than 3,000 specialized travel agents.
The merged entity, backed by Holidify’s extensive user base and TripCrafters’ extensive travel partner network, aims to offer a seamless end-to-end journey for travelers. Both platforms will maintain their distinct brand identities and operate independently.
Rohit Shroff, CEO and co-founder of Holidify, expressed his anticipation about the merger’s impact on user experience. He stated that this collaboration would reshape how people plan and savor their travel experiences.
Remarkably, both Holidify and TripCrafters have achieved profitability without resorting to external funding. The combined entity’s annual revenue run rate is approximately INR 5 Crores, with expectations to surpass INR 10 Crores ARR in the forthcoming year.
Rajiv Kalra, CEO and co-founder of TripCrafters, shared his excitement about the merger. He highlighted how this amalgamation would unlock more travel options for users and expand business opportunities for partners.
The merged entity is set to vie with established OTAs such as MakeMyTrip and EaseMyTrip, as these platforms also begin to offer tailored holiday destinations bundled within a comprehensive package.
