The French technology group Positive acquired Surfer, the popular content optimization tool. The acquisition helps Positive create a “full-funnel” brand visibility solution together with its marketing and CRM tools.
The acquisition of Surfer extends Positive’s reach from marketing software to AI-based brand visibility. Positive described the deal as part of a European AI strategy that supports jobs and protects data. Positive’s revenue has grown fivefold in the past five years, rising from €50 million to an expected €70 million in…
