Over the summer, I said on my data-analytics-id=”inline-link” href=”http://thexb2.com/” data-url=”http://thexb2.com/” target=”_blank” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none”>Xbox Two Podcast that I’d heard a rumor that Microsoft was forcing Xbox to deliver a 30% profit margin. However, unable to land enough concrete evidence — I’d hoped the insane figure had been hearsay. It must’ve been, right?

Apparently, it isn’t.

id=”elk-seasonal” href=”” data-url=”” target=”_blank” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none”/>side data-block-type=”embed” data-render-type=”fte” data-skip=”dealsy” data-widget-type=”seasonal” class=”hawk-root”/>

Bloomberg reporters Dina Bass and Jason Schrier just data-analytics-id=”inline-link” href=”https://www.bloomberg.com/news/articles/2025-10-23/microsoft-pushes-xbox-studios-to-hit-higher-profit-margins?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc2MTIxNzIzNiwiZXhwIjoxNzYxODIyMDM2LCJhcnRpY2xlSWQiOiJUNEtaV0FHUTdMMTAwMCIsImJjb25uZWN0SWQiOiJCMUVBQkI5NjQ2QUM0REZFQTJBRkI4MjI1MzgyQTJFQSJ9.bf1wS0et59C0q96ZZnfBqLTX_eTIqjZTmQbk_j6Pwok&leadSource=uverify%20wall” data-url=”https://www.bloomberg.com/news/articles/2025-10-23/microsoft-pushes-xbox-studios-to-hit-higher-profit-margins?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc2MTIxNzIzNiwiZXhwIjoxNzYxODIyMDM2LCJhcnRpY2xlSWQiOiJUNEtaV0FHUTdMMTAwMCIsImJjb25uZWN0SWQiOiJCMUVBQkI5NjQ2QUM0REZFQTJBRkI4MjI1MzgyQTJFQSJ9.bf1wS0et59C0q96ZZnfBqLTX_eTIqjZTmQbk_j6Pwok&leadSource=uverify%20wall” target=”_blank” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none”>revealed that Microsoft CFO Amy Hood is indeed asking Xbox to meet an “accountability margin” of 30%, which is far, far in excess of reasonable targets for the video game…

Over the summer, I said on my data-analytics-id=”inline-link” href=”http://thexb2.com/” data-url=”http://thexb2.com/” target=”_blank” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none”>Xbox Two Podcast that I’d heard a rumor that Microsoft was forcing Xbox to deliver a 30% profit margin. However, unable to land enough concrete evidence — I’d hoped the insane figure had been hearsay. It must’ve been, right?

Apparently, it isn’t.

id=”elk-seasonal” href=”” data-url=”” target=”_blank” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none”/>side data-block-type=”embed” data-render-type=”fte” data-skip=”dealsy” data-widget-type=”seasonal” class=”hawk-root”/>

Bloomberg reporters Dina Bass and Jason Schrier just data-analytics-id=”inline-link” href=”https://www.bloomberg.com/news/articles/2025-10-23/microsoft-pushes-xbox-studios-to-hit-higher-profit-margins?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc2MTIxNzIzNiwiZXhwIjoxNzYxODIyMDM2LCJhcnRpY2xlSWQiOiJUNEtaV0FHUTdMMTAwMCIsImJjb25uZWN0SWQiOiJCMUVBQkI5NjQ2QUM0REZFQTJBRkI4MjI1MzgyQTJFQSJ9.bf1wS0et59C0q96ZZnfBqLTX_eTIqjZTmQbk_j6Pwok&leadSource=uverify%20wall” data-url=”https://www.bloomberg.com/news/articles/2025-10-23/microsoft-pushes-xbox-studios-to-hit-higher-profit-margins?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc2MTIxNzIzNiwiZXhwIjoxNzYxODIyMDM2LCJhcnRpY2xlSWQiOiJUNEtaV0FHUTdMMTAwMCIsImJjb25uZWN0SWQiOiJCMUVBQkI5NjQ2QUM0REZFQTJBRkI4MjI1MzgyQTJFQSJ9.bf1wS0et59C0q96ZZnfBqLTX_eTIqjZTmQbk_j6Pwok&leadSource=uverify%20wall” target=”_blank” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none”>revealed that Microsoft CFO Amy Hood is indeed asking Xbox to meet an “accountability margin” of 30%, which is far, far in excess of reasonable targets for the video game…