Not long into his new documentary, Oobah Butler tells the cofounder of his newly minted company, Drops, that they should create a piece of luxury luggage that “looks like a bomb” and will sell for $200,000.
Immediately, I’m thinking his quest to get £1 million in 90 days might have come to an early end.
But I’m wrong.
Butler is a British prankster documentarian who is known for his stunts, like managing to get Amazon to sell its drivers’ urine as energy drinks or creating a fake restaurant…

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