When this year’s festive season arrived, it wasn’t just the quick commerce and ecommerce carts or gold marketplaces that saw a rush. A new kind of festive frenzy unfolded inside India’s apartments — on quick services apps.
Platforms offering instant home services — on-demand cleaners, cooks, and domestic help available within 10–15 minutes — recorded their sharpest surge yet in October.
Industry sources say the segment collectively clocked around 8 lakh transactions this month driven by Diwali-led cleaning sprees, visiting…

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