Capillary Technologies, cofounded by Aneesh Reddy, Anant Choubey, and Sridhar Bollam, epitomises resilience. Once heavily reliant on retail, the SaaS firm saw nearly 80% of its revenues vanish overnight during the pandemic. But instead of folding, Capillary reinvented itself, pivoting sharply to loyalty management, doubling down on profitability, and pushing deep into the US and Middle East markets. Today, more than three-fourths of its revenue comes from outside India, and the company is preparing for a public listing. Capillary’s turnaround is a…
