In many organizations, a quiet but costly stalemate exists between two powerful forces: the chief marketing officer (CMO) and the chief technology officer (CTO). At the heart of this tension lies a fundamental misalignment. It is not of intent, but of incentives, timelines, and definitions of success.
What should be a collaborative engine for digital growth instead becomes a friction point that stalls progress, frustrates teams, and undermines website performance.
The Paradox: Shared Mission, Divergent Metrics
The CMO and CTO should be natural…
